For over 20 years the design, production and distribution of high end furniture is his great passion. At the renowned German furniture brands Classicon and Garpa, Axel Veit was in charge of product development, marketing and sales as executive vice president. He started his self-employment about 10 years ago with the exclusive distribution of such high end American brands as William Haines Designs, Dunbar and Sutherland. In former positions Veit was head of marketing communications with Hewlett-Packard and Porsche cars in Stuttgart.
The idea of developing an own collection has been ripening in his mind for quite some years already. The crucial boost came with the meeting of the young designer Alexander Rehn at the SaloneSatellite in 2013, where he exhibited for the first time.
Published by: Jan-Simon Veicht in contest